Background

The Kids is a passion project born from a group of college students in Cebu who were seeking to create events that bring people together through good music and meaningful connections. It started from a simple desire for a great party and quickly grew into a movement focused on uniting people in one space, where positive energy and shared experiences take center stage.

My Role

As one of the founding members, I took on multiple responsibilities, including branding, social media management, event planning, organization, and marketing. From conceptualizing our identity to executing event strategies, I worked to ensure each project resonated with our vision and established The Kids as a recognized name in Cebu’s events scene.

Projects and Highlights

The Playground

Our first house party in May marked the official launch of The Kids. Held at a private residence, this event gathered over 100 attendees, creating an unforgettable celebration of music and community to kick off summer. With electrifying sets by DJs Kiezo and Kent, The Playground solidified The Kids as a fresh, vibrant presence in Cebu’s events scene.

Hideout

Hideout was a collaboration with CAVA, a local speakeasy and restaurant. This intimate gathering centered on Afro beats and curated sets, introducing partnerships into our lineup. With DJs Antonio the Astronaut and Kiezo on the decks, Hideout blended cozy vibes with high-energy music, bridging the gap between nightlife and community-driven experiences.

Naughty/Nice

Our year-end house party, Naughty/Nice, was held at Secretbase in December, marking one of The Kids’ most successful events yet. Featuring baile funk beats by DJs Ramon and Kiezo, the party attracted our largest crowd to date, closing the year with a dynamic celebration. Naughty/Nice showcased our growth as a brand and our ability to execute larger-scale events without losing the intimate, welcoming vibe we’re known for.

Challenges

• Breaking Into the Scene: As a new collective, establishing credibility in Cebu’s competitive events scene required strategic branding and consistent execution.

• Multi-Tasking Roles: Wearing multiple hats across branding, marketing, and event planning demanded excellent time management and adaptability.

• Engagement: Building a loyal following involved creating visually appealing content and curating music-driven experiences that resonate with our audience.

Results

• Community Growth: Our events consistently attracted a mix of regular attendees and new faces, growing our audience and fostering a sense of belonging.

• Brand Recognition: The Kids is now synonymous with fresh, music-centered experiences in Cebu, drawing attention from both local creatives and established venues.

• Successful Collaborations: Partnerships with venues like CAVA strengthened our presence and demonstrated the value of collaboration in expanding our reach.

• Event Attendance: Each party has seen growing turnouts, with Naughty/Nice becoming a standout highlight in the year-end event calendar.

The Kids is more than just a party—it’s a movement driven by passion, creativity, and the belief that music and connection can bring people together in ways that resonate long after the music stops.