Background

VAMOS was created with one goal in mind: to make every gathering a celebration. What started as a simple idea to throw unforgettable parties quickly grew into a cultural movement, transforming Bacolod’s nightlife scene. With every event, VAMOS brings together a community to celebrate music, connection, and the vibrant energy that defines the spirit of Bacolod. Each celebration is more than just a party—it’s an experience designed to unite, uplift, and create lasting memories.

My Role

As the Brand Manager and Content Writer for VAMOS, I play important role in shaping the brand’s identity and messaging. I oversee our social media presence, create engaging content that speaks to our audience, and ensure that every event stays true to the brand’s core values. I’m responsible for crafting compelling narratives and strategies that capture the essence of VAMOS, working closely with our team and partners to ensure that every event leaves a lasting impression.

Projects and Highlights

VAMOS V - The Grandest Yet

The culmination of years of hard work, VAMOS V was our biggest and most successful event to date. Held on October 26, 2024 during the Masskara Season, it was a night to remember, drawing in over a thousand attendees and raising the bar for what a VAMOS event can be. With top-tier DJs, an electrifying atmosphere, and unforgettable memories, VAMOS V marked the beginning of a new chapter in the VAMOS legacy.

Challenges

• Building a Strong Community: In a competitive market, establishing a loyal following required consistent branding, creative marketing, and deep community engagement.

• Content Creation: As a content writer, balancing the creation of engaging social media content and event messaging while maintaining a consistent brand voice was a challenge.

• Sponsorship & Partnerships: Expanding our reach meant forging strong partnerships with brands that align with our values, all while maintaining the authenticity and vibe that VAMOS is known for.

Results

• Audience Growth: Social media metrics show significant growth, with an expanding, engaged audience that eagerly awaits every event.

• Brand Recognition: VAMOS has become a household name in Bacolod’s nightlife scene, with an increasing number of attendees and recognition from local and national brands.

• Successful Collaborations: Partnerships with major brands and venues have played a key role in our growth, bringing added value to the VAMOS experience.

• Event Success: Each VAMOS edition has seen increasing turnouts, with VAMOS V standing out as a landmark event, pushing the brand’s presence and influence to new heights.